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So your Giveaway that starts on 1st October, can end on 27th October, or 15th November, whichever you prefer. Take advantage of natural peaks in book sales. As book sales tend to increase towards the end of the month, schedule the end of your Giveaway to coincide with that. Avoid major holidays of course, although having a Giveaway in, say November or early December, means you can add " will make a nice Christmas gift " to your description to encourage entries from readers who might not love your genre, but who know someone who does.

List your Giveaway at www. Add the dates you want this to start and finish and that's it. People will find your Giveaway naturally so you don't have to promote, but some promotion is better than none. These strategies have worked well for us:. Social media. If you have any kind of a following on social media, you will want to share your Giveaway.

And encourage people to share with their friends and followers who might also be interested in the chance to win a free book. Goodreads has widgets that you can add to your blog. Email list. And of course you want to let your subscribers know about the Giveaway -- give them notification when it opens and then mail again three times, a week before it closes, two days before, and then again on the final day. Most authors don't realise the potential of Goodreads advertising and a Giveaway is the perfect opportunity to put it to work for you.

You can choose to advertise to people who like authors with work that is similar to yours. You don't need to invest a lot -- just enough to pump prime the Giveaway and get those first few entries. You can create a Giveaway for each of your books as you publish them. There's no limit on the number of times you can run a Giveaway, but do it when the books are new, and don't do it too often, because scarcity is attractive. If you were to make your book available as a Giveaway too often it would cease to have an effect.

Using Twitter for Effective Book Promotion | iUniverse

If you want to learn more about using Goodreads as an author, this course explains everything you need to know. If you want to promote your book, you need to put yourself out there. For you this may come naturally, or maybe you're already in demand, which is great. For most of us though, it's about doing something day-in-day-out that will helps us build our profile and our platform. One author I know, now famous but not always so, told me she spent the first year calling radio station after radio station to get interviews for her book. It worked and she went on to become featured on a reality TV show -- but those first few years were a slog.

She didn't give up and neither should you.


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Print, radio, and TV media are great, and can lead to some big wins, but it's very 'in the moment' and the effect can wane quickly. Podcasts and blogs, on the other hand, are evergreen. As they grow, they will attract listeners and readers to their back catalogue. New listeners download or listen to back episodes of podcasts I know I do! Podcasts in particular are enjoying a boom and I encourage you to seek out podcasts to promote your book.

If you can get yourself invited on as a guest, you could pick up new readers, raise your profile, and find yourself invited onto other podcasts. Being featured on blogs gives you some specific benefits:. You get direct traffic of course when the blog you write for, or the podcast you're interviewed on, send the episode or post out to its audience.

You get valuable backlinks to your site. And quality backlinks are part of the algorithm that Google uses to rank your site. More backlinks with good quality, well-optimised content is likely to give you a boost over similar sites, and better discoverability in the search engines.

Book Promotion - How to promote your book without spending any money

And, if you're approaching sites with a bigger audience than you, they probably get more search traffic. Which means you can get a trickle of ongoing visitors back to your site from people who've found your article on Google. And this strategy is free. No need to pay a publicist or a PR agency. You have to pick carefully of course, but, for a new author, when you're thinking about how to market your book, this is something that will keep you going -- and keep those sales going -- for months.

And the more you do, the more impact it will have. Finding the right audience is they key to making this part of the marketing plan work for you. The mindset to adopt is that you are not looking for exactly the same people you reach already or want to reach , but you want to reach a wider audience.

Using Twitter for Effective Book Promotion

Sites that have a more general interest often have a bigger audience and you can easily check this on sites like Alexa or google for how to work out web traffic. It's the same with podcasts. Go for ones that broadcast frequently and have a big, and growing audience. Look for ones that are a fit for you and your topic. If you write on Eating For Diabetes , for example, then look for sites that write or podcast on healthy eating, fitness, weight management, or perhaps sites that target your audience -- say mommy blogs, or blogs for retirees. It's great for your credibility to be featured on larger sites, and you still attract a decent number of visitors, even going if it's a small percentage of their audience.

Bloggers and podcasters are often grateful for the contact -- they need new and exciting content, or interviewees, and, if you've got expertise and interesting content, they are happy to host you. Do check that they take guest posts, or that they do interviews on the podcast, before you approach them.

How to Get Customers to Buy

Blogs may often advertise the fact they take guest posts. And you know just from skimming the episode index, whether a podcast takes interviews or is all about the host. Even if it is all about the host, or the blogger, perhaps they do book reviews -- which is still a great opportunity for you to get your content in front of a new audience. To find the right podcast, go to the iTunes store and browse the podcasts.

Look for ones that are closely related to: your book's topic or content, your own profession or expertise, or topics you are passionate about, and can speak knowledgeably on. Listen to a few episodes of the podcast to get a feel for the podcaster and the topic and the type of content he or she likes to feature. If you're a little nervous about being interviewed, then pick a smaller show, or perhaps one where you know the host.

When you approach podcasters in the future, you can give them a link back to the show you already appeared on. Sometimes podcasters will check out that you make a good interviewee so it's nice to have some 'safe' ones under your belt. It's quick and easy to contact blogs. If they accept guest posts, there's usually a process. Others are very happy for you to send them ready-made content and they'll decide whether or not to use it. And, of these, some sites are happy to take a post you've already published on your own blog, but do check because it's important to how you get found in Google.


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  7. Don't try to recycle something you've already written if the site doesn't want this. The relationship is more important in the long term. Most sites will want original content, so do remember this, especially if you're sending content to more than one site. Wait until the first one you send it to approves or rejects it before you send it on to someone else.

    If you're starting your research, and you really don't know which sites to approach, then simply ask your email subscribers, or your Facebook fans what blogs and websites they read. You want to find sites that your perfect reader visits -- even if the site attracts a wider audience overall. You can do your own research, or you can ask your assistant if you have one to do the research. And you can outsource this quite easily to people you find on sites like Upwork.

    Reach out and make personal contact rather than sending a generic email. If you're using an assistant, get him or her to make these personalisations or edit the emails emails before they go out. Keep it brief and to the point — remember just it's a first contact to see if he or she is interested. You can follow up with more information later. Introduction — who you are, what you write, how big your own audience is.

    If your email list is of a good size, give the number. The podcaster or website owner will relish the idea of your email list tuning into his or her podcast or site. Most people on the web want more exposure, and the bigger your audience, the more attractive a guest you will be. It's not necessarily about how big your list is, but it can certainly help. If it's small, you can say it's 'growing' — podcasts are evergreen and blogs get found in the search engine, and new readers in the future may be tempted to tune into old recordings of the podcast, or go over to the website.

    If you don't have a large email list, you can talk about your Facebook fans, or Twitter followers.

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    How to Promote Your Book for Free

    If you don't have any of that, don't worry, just be yourself because it's the and personal connection that matters. Talk about their site, mention a particular episode that you like, or that one of your fans recommended to you. Compliment the podcaster or blogger. I enjoy your podcast and the XYZ episode where you interviewed NAME prompted me to write to see if you think I would be a good fit for a future episode.

    What are you offering? Talk about your expertise or your book's theme, and describe briefly how you could expand that in an interview, or make a suggestion for a post. If you've appeared on other podcasts, or you have YouTube videos, or webinars, etc. What about your own site? Give them a link, or link to other sites you have written for.